Services - email newsletters
In our modern, web-centric marketplace email marketing is a more and more common approach to communication with contacts and clients. By using email marketing in conjunction with your website, you can increase traffic to your website to grow your business. Email marketing can reduce your print budget, save you time and resources and lowers your carbon footprint.Effective communication with your customers
A well-designed email newsletter with a high-impact promotion can be highly beneficial to your business. Not only can they help you revive an old customer database, they can also help you distribute information and stay in touch with a wider audience with a minimum amount of expense.Sublime by Design can design customised and branded HTML emails to distribute your sales and marketing message, while ensuring they are compatible with popular email clients such as Outlook and Google Mail.
Popular uses for email marketing campaigns
- Informing existing clients that your new price lists or brochures are available to download;
- Enhancing customer relationships and encouraging customer loyalty and repeat business;
- Acquiring new business and highlighting compatible products or services to existing customers.
The benefits
The advantages of email marketing over traditional printed media
- Email marketing allows the distribution of information to a wide range of targeted customers at a low cost
- Email marketing doesn't rely on your customer remembering to visit your site, or seeing a print advertisement
- You can personalise emails to suit the particular interests of that customer
- You only pay for the people you are actually sending to, instead of distributing printed materials to your geographic area
- Unlike direct marketing, email marketing can be tracked (with a clear return on investment visible) through open rates, click-throughs and other statistics
- There is no delay in updating data
- A short delivery time (seconds or minutes) often means that you receive a response the same day
- Interest groups can be created within the mailing list based on customer preferences or demographics. Targeted emails can be sent to only those interest groups.
Email tracking and reporting: learn more about your contacts
Real-time email tracking and reporting lets you know how many emails were delivered, which addresses bounced and why and how many contacts opted in or opted out. Reports are also provided on those who opened your email, which links generated the most interest and who clicked on each one.Data is provided in terms of actual numbers and percentages making it easy to compare and track you campaigns singly and cumulatively. This valuable information helps you determine contacts' interests, the best day and time to send your email campaigns and much more.
A painless process
Email marketing allows your customers to opt-in and out of your email newsletter with a simple form on your website.Email addresses are automatically entered into the online database, meaning no data entry or administration for you. Existing data can be imported from spreadsheets such as Microsoft Excel, databases like Access, popular Customer Relationship Management (CRM) software, or comma or tab delimited (CSV) files. Data is extracted and organised for you.
Even if your site was created by someone else, Laura is happy to talk to you about email marketing options that will work for your site.
