Email newsletters

Effective communication with your customers

A well-designed email newsletter, high-impact promotion or other email marketing campaign, can be highly beneficial to your business. Not only can they help you to revive an old customer database, they can help you distribute information, stay in touch with, and in front of, a wide audience with a minimum amount of effort, or expense. Sublime by Design can help to design customized, branded HTML emails and distribute your sales and marketing message and ensure they are compatible with popular email clients such as Outlook and Google Mail.

Popular uses

Informing existing clients that your new price lists or brochures are available to download;
Enhancing your relationship with your customers and encouraging customer loyalty and repeat business;
To acquire new customers or convincing current customers to purchase something immediately.

Benefits

Advantages over traditional printed media

A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a low cost;
An advertiser is able to "push" the message to its audience; it doesn't rely on your customer remembering to visit your site, or seeing a print advertisement;
You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure;
You only pay for the people you are actually sending to, instead of distributing printed materials to your geographic area;
Email messages can be tracked unlike traditional advertising. A return on investment can be seen through open rates, click-throughs and other statistics;
All data is "real time" to the minute; there is no delay in updating;
A short delivery time (seconds or minutes) often means that you receive a response the same day;
"Interest groups" can be created within the mailing list based on customer preferences or demographics. Targeted emails can be sent to only those interest groups.

Email tracking and reporting

Learn more about your contacts with enlightening reports

Real-time email tracking and reporting lets you know how many emails were delivered, which addresses bounced, and why, how many contacts opted in or opted out. You also get reports on who opened your email, which links generated the most interest, and who clicked on each one. Data is provided in terms of actual numbers and percentages. You can compare past email campaigns. This valuable information will help you to determine your contacts' interests, the best day and time to send your email campaigns and much more.

A painless process

Allow your customers to opt-in and out of your email newsletter with a simple form on your website; the email addresses are automatically entered into the online database, meaning no data entry or administration for you. Existing data can be imported from spreadsheets such as Microsoft Excel, databases like Access, popular Customer Relationship Management (CRM) software, comma or tab delimited files. Data is extracted and organised for you.

Contact Sublime by Design today about getting started and to learn more about how email marketing in conjunction with your website can grow your business. You may even find that you can reduce your print budget!