Email newsletters
Effective communication with your customers
A well-designed email newsletter, high-impact promotion or other email
marketing campaign, can be highly beneficial to your business. Not only
can they help you to revive an old customer database, they can help
you distribute information, stay in touch with, and in front of, a wide
audience with a minimum amount of effort, or expense. Sublime by Design
can help to design customized, branded HTML emails and distribute your
sales and marketing message and ensure they are compatible with popular
email clients such as Outlook and Google Mail.
Popular uses
- Informing existing clients that your new price lists or brochures
are available to download;
- Enhancing your relationship with your customers and encouraging
customer loyalty and repeat business;
- To acquire new customers or convincing current customers to purchase
something immediately.
Benefits
Advantages over traditional printed media
- A mailing list provides the ability to distribute information to
a wide range of specific, potential customers at a low cost;
- An advertiser is able to "push" the message to its audience; it
doesn't rely on your customer remembering to visit your site, or seeing
a print advertisement;
- You can personalize emails to suit the particular interests of that
customer, instead of sending a generic brochure;
- You only pay for the people you are actually sending to, instead
of distributing printed materials to your geographic area;
- Email messages can be tracked unlike traditional advertising. A
return on investment can be seen through open rates, click-throughs
and other statistics;
- All data is "real time" to the minute; there is no delay in updating;
- A short delivery time (seconds or minutes) often means that you
receive a response the same day;
- "Interest groups" can be created within the mailing list based on
customer preferences or demographics. Targeted emails can be sent
to only those interest groups.
Email tracking and reporting
Learn more about your contacts with enlightening reports
Real-time email tracking and reporting lets you know how many emails were
delivered, which addresses bounced, and why, how many contacts opted in
or opted out. You also get reports on who opened your email, which links
generated the most interest, and who clicked on each one. Data is provided
in terms of actual numbers and percentages. You can compare past email
campaigns. This valuable information will help you to determine your contacts'
interests, the best day and time to send your email campaigns and much
more.
A painless process
Allow your customers to opt-in and out of your email newsletter with
a simple form on your website; the email addresses are automatically
entered into the online database, meaning no data entry or administration
for you. Existing data can be imported from spreadsheets such as Microsoft
Excel, databases like Access, popular Customer Relationship Management
(CRM) software, comma or tab delimited files. Data is extracted and
organised for you.
Contact Sublime by Design today about getting started and to learn
more about how email marketing in conjunction with your website can
grow your business. You may even find that you can reduce your print
budget!