Internet marketing
How search engines work
Search engines use "spiders" or "crawlers" to index web pages based on complex algorithms and keywords. Crawlers often rely on the way your pages are constructed and the keywords within the text. When someone searches a keyword, search engines check which sites match the search term. Unless a Crawler has indexed your site it will never appear in a search.
Why promote your web site?
There are billions of web pages trying to achieve the top search position, which is why just being listed is no longer enough. Statistically, a number one ranking in the web search results will draw approximately 50% of all clicks, while at the bottom of the first page, sites may only receive 2% of clicks. By the second page of results it's less than 1%1. Quite simply, web site promotion is necessary to avoid complete obscurity.
When conducting business online: Visibility = Success.
The search engine registration service
Your site will be manually submitted to the major search engines and directories in the UK and worldwide including Google, Yahoo!, MSN and ask.com.
What is search engine optimisation (SEO)?
SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
The search engine optimisation service
Search engine optimisation is a fusion of technical know-how, marketplace research and linguistic skill. Pages will be made search engine friendly to enhance your positioning in the listings and increase your exposure.
The benefits
The benefits of natural or organic search engine optimisation (SEO) far outweigh the initial effort involved.

• Reduced marketing costs
• Long term growth in site visitors
• Increased sales or leads

Features

• Keyword analysis
• Competitor analysis
• Page optimisation
• Valuable link building (search engines like Google deem your site to be more popular and authoritative the more incoming links there are to your site and will rank you accordingly)
• Solutions for non-search engine compatible sites
• Solutions for catalogue sites
• Google sitemaps (the sitemap is used to make the search engine Google aware of the site and the pages on the site)
• Position reporting
• Old and unwanted listings within search engine databases are cleaned

The scope of your search engine optimisation (SEO) project will be dictated by the competitive nature of your industry, website size, technical platform and design considerations.
Resources
Should You Hire A Search Engine Consultant? 5th August 2007 Naomi Grossman, Forbes
References
1 Is Google a Grinch or a good guy? 13th December 2007 Sean Hargrave, The Guardian