Services - internet marketing

Internet marketing, also known as search engine optimisation (SEO) is a fusion of technical know-how, marketplace research and linguistic skill. Pages will be made search engine friendly to enhance your positioning in the listings and increase your exposure.

When conducting business online:
Visibility = Success

The search engine registration service

Your site will be manually submitted to the major search engines and directories in the UK and worldwide including Google, MSN and Yahoo!.

The benefits

The benefits of natural or organic search engine optimisation (SEO) far outweigh the initial effort involved.

Reduced marketing costs
Long term growth in site visitors
Increased sales or leads

Features

Keyword analysis
Competitor analysis
Page optimisation
Valuable link building (search engines like Google deem your site to be more popular and authoritative the more incoming links there are to your site and will rank you accordingly)
Solutions for non-search engine compatible sites
Solutions for catalogue sites
Google sitemaps (the sitemap is used to make the search engine Google aware of the site and the pages on the site)
Position reporting
Old and unwanted listings within search engine databases are cleaned

The scope of your search engine optimisation (SEO) project will be dictated by the competitive nature of your industry, website size, technical platform and design considerations.

Resources

Should You Hire A Search Engine Consultant? 5th August 2007 Naomi Grossman, Forbes

References

1Is Google a Grinch or a good guy? 13th December 2007 Sean Hargrave, The Guardian

Why promote your web site?

There are billions of web pages trying to achieve the top search position, which is why just being listed is no longer enough. Statistically, a number one ranking in the web search results will draw approximately 50% of all clicks, while at the bottom of the first page, sites may only receive 2% of clicks. By the second page of results it's less than 1%1. Quite simply, web site promotion is necessary to avoid complete obscurity.

How search engines work

Search engines use "spiders" or "crawlers" to index web pages based on complex algorithms and keywords. Crawlers often rely on the way your pages are constructed and the keywords within the text. When someone searches a keyword, search engines check which sites match the search term. Unless a Crawler has indexed your site it will never appear in a search.

What is search engine optimisation (SEO)?

SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.