Services - internet marketing
Internet marketing, also
known as search engine optimisation (SEO) is a fusion of technical know-how,
marketplace research and linguistic skill. Pages will be made search engine
friendly to enhance your positioning in the listings and increase your
exposure.
When conducting business online:
Visibility = Success
The search engine registration service
Your site will be manually submitted to the major search engines and directories
in the UK and worldwide including Google, MSN and Yahoo!.
The benefits
The benefits of natural or organic search engine optimisation (SEO) far
outweigh the initial effort involved.
- Reduced marketing costs
- Long term growth in site visitors
- Increased sales or leads
Features
- Keyword analysis
- Competitor analysis
- Page optimisation
- Valuable link building (search engines like
Google deem your site to be more popular and authoritative the more
incoming links there are to your site and will rank you accordingly)
- Solutions for non-search engine compatible sites
- Solutions for catalogue sites
- Google sitemaps (the sitemap is used to
make the search engine Google aware of the site and the pages on the
site)
- Position reporting
- Old and unwanted listings within search engine databases are cleaned
The scope of your search engine optimisation (SEO) project will be dictated
by the competitive nature of your industry, website size, technical platform
and design considerations.
Why promote your web site?
There are billions of web pages trying to achieve the top search position,
which is why just being listed is no longer enough. Statistically, a
number one ranking in the web search results will draw approximately
50% of all clicks, while at the bottom of the first page, sites may
only receive 2% of clicks. By the second page of results it's less than
1%1. Quite simply, web site promotion
is necessary to avoid complete obscurity.
How search engines work
Search engines use "spiders" or "crawlers" to index web pages based
on complex algorithms and keywords. Crawlers often rely on the way your
pages are constructed and the keywords within the text. When someone
searches a keyword, search engines check which sites match the search
term. Unless a Crawler has indexed your site it will never appear in
a search.
What is search engine optimisation
(SEO)?
SEO is the process of improving the volume and quality of traffic to
a web site from search engines via "natural" ("organic" or "algorithmic")
search results for targeted keywords.