Services - internet marketing
What is Search Engine Optimisation (SEO)?
SEO is the process of improving the volume and quality of traffic to a web site from search engines (Google, Bing, Yahoo, etc.) via search results for targeted keywords. SEO is a fusion of technical know-how, marketplace research and linguistic skill. Pages will be made search-engine-friendly to enhance your positioning in the listings and increase your exposure.
The benefits
The benefits of natural or organic search engine optimisation
(SEO) far outweigh the initial effort involved.
SEO leads to:
- Reduced marketing costs
- Long term growth in site visitors
- Increased sales or leads.
SEO features we offer
- Keyword analysis
- Competitor analysis
- Page optimisation
- Solutions for non-search engine compatible sites
- Solutions for catalogue and shopping sites
- Google sitemaps (the sitemap is used to make the search engine Google aware of the site and the pages on the site)
- Position reporting
- Old and unwanted listings within search engine databases
are cleaned
The scope of your SEO project will be determined by the competitive nature of your industry, website size, technical platform and design considerations.
Even if you have an existing website created by another company, we can help improve your ranking. Contact
for a free consultation.
What is search engine optimisation (SEO)?
SEO is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results for targeted keywords.
Why use SEO?
With billions of web pages trying to achieve the top search position, simply having a website is just not enough. A number-one ranking in web-search results will draw approximately 50% of all clicks, whereas, at the bottom of the first page the number of clicks is reduced to only 2%. By the second page of results the results are less than 1%. In order to prevent obscurity, it is absolutely necessary to promote your site with SEO.
How search engines work
Search engines use what are called 'spiders' or 'crawlers' to index web pages based on complex systems and keywords. Crawlers often rely on the way your pages are constructed and any keywords within the text. When someone searches a keyword, search engines check the sites on the web that match that search term. Unless a Crawler has indexed your site, it will not appear in a search.